VMERSSI (“VMERSSI,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit www.vmerssi.com (the “Site”), purchase our products, or otherwise interact with us.
By using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site.
VMERSSI sells products to customers throughout the United States. Because there is no single federal privacy law, this Policy is written to comply with the patchwork of state laws currently in effect, including but not limited to the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Utah Consumer Privacy Act (UCPA), and the comprehensive privacy laws of Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, and Washington, as well as the Children’s Online Privacy Protection Act (COPPA) and the CAN-SPAM Act.
This is an evolving legal area: additional states pass comprehensive privacy legislation regularly. Regardless of where you live, if your state has not yet enacted a comprehensive privacy law, we still apply the core practices in this Policy (transparency about collection, no sale of data for money, and a way to contact us) as a baseline. Where a specific state law grants you rights, this Policy is intended to honor them; if any provision of applicable state law is more protective than this Policy, the state law controls.
Global Privacy Control (GPC): Where required by applicable state law, we honor the Global Privacy Control signal as a valid request to opt out of the sale or sharing of personal information for browsers/devices that send it.
1. Who We Are
VMERSSI is a skincare brand operated by VMERSSI LLC, a New Hampshire limited liability company (LLC), with a registered address at 84 W Broadway, Ste 200, Derry, NH 03038. For any privacy-related question, you can reach us at hello@vmerssi.com.
2. Information We Collect
Within the last 12 months, we may have collected the following categories of personal information:
Identifiers: Name, email address, shipping/billing address, phone number, IP address, order number.
Commercial Information: Products purchased, order history, payment method details (processed by our payment processor; see the Payment Information section below).
Internet & Electronic Activity: Browsing behavior on the Site, pages viewed, time on page, referral source, interaction with cookies, pixels, and similar tracking technologies.
Correspondence: Messages you send us via email, contact forms, direct messages, or customer service channels.
Inferences: Preferences inferred from your purchase or browsing behavior, used to personalize communications.
We do not knowingly collect sensitive categories such as precise geolocation, biometric data, or health information beyond what you voluntarily disclose to us (for example, skin concerns mentioned in a customer service message).
3. Sources of Information
We collect information:
Directly from you (account creation, checkout, contact forms, email sign-up).
Automatically through cookies, pixels, and similar technologies when you use the Site.
From third parties such as our payment processor, shipping carriers, and advertising/analytics partners (e.g., Meta, Google, Klaviyo, Shopify).
4. How We Use Your Information
We use the information we collect to:
Fulfill orders and provide service: process transactions, ship products, respond to customer service inquiries, and manage returns.
Communicate with you: send order confirmations, shipping updates, and, where you have opted in, marketing communications, including personal messages consistent with our direct-contact model.
Improve the Site and our products: analyze usage patterns, troubleshoot issues, and develop new offerings.
Advertise: deliver personalized advertising and marketing across channels, including through cookies and pixels (see Section 7).
Prevent fraud and ensure security: detect and prevent fraudulent transactions, unauthorized access, and abuse of the Site.
Comply with legal obligations: tax, accounting, and regulatory recordkeeping.
We do not use your information for any purpose materially different from those described above without providing notice and, where required by law, obtaining your consent.
5. How We Share Your Information
We do not sell your personal information for money. Depending on your state of residence, certain data sharing for advertising purposes (such as through cookies and pixels) may be considered a “sale” or “share” under applicable law. Where this applies, you have the right to opt out (see Section 8).
We disclose information to:
Service providers, including payment processors, fulfillment and shipping partners, email/SMS marketing platforms, and website hosting providers, solely to perform services on our behalf and under contractual confidentiality obligations.
Advertising and analytics partners, to measure and improve the performance of our marketing.
Legal and safety authorities, where required to comply with a legal obligation, protect our rights, or prevent fraud or harm.
A successor entity, in the event of a merger, acquisition, or sale of assets, subject to the successor honoring the commitments of this Policy.
We do not share your information with third parties for their own independent marketing purposes without your consent.
6. Payment Information
Payment card information is collected and processed directly by our third-party payment processor(s), which currently include Stripe and may also include Shopify Payments. We do not store full payment card numbers on our own servers.
7. Cookies and Tracking Technologies
The Site uses cookies, pixels, and similar technologies to operate the Site, remember your preferences, analyze traffic, and deliver relevant advertising. You can control cookies through your browser settings; disabling cookies may affect Site functionality. Where required by law, we will present a cookie consent banner allowing you to manage your preferences.
8. Your Privacy Rights
Depending on your state of residence, you may have the right to:
Right to Know / Access: Request the categories and specific pieces of personal information we have collected about you.
Right to Delete: Request deletion of your personal information, subject to certain legal exceptions (e.g., completing a transaction, fraud prevention, legal compliance).
Right to Correct: Request correction of inaccurate personal information.
Right to Opt-Out: Opt out of the “sale” or “sharing” of your personal information, and opt out of targeted advertising.
Right to Limit Use of Sensitive Personal Information: Where applicable.
Right to Non-Discrimination: We will not deny goods or services, charge different prices, or provide a different quality of service because you exercised a privacy right.
Right to Appeal: In states that provide it, you may appeal a denial of your request.
To exercise these rights, contact us at hello@vmerssi.com. We will verify your identity before processing a request, using information reasonably necessary for verification. We will respond within the timeframe required by applicable law (generally 45 days, extendable once by an additional 45 days with notice).
You may designate an authorized agent to submit a request on your behalf, subject to providing proof of authorization.
9. Children’s Privacy
The Site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13 in accordance with COPPA. If we become aware that we have inadvertently collected personal information from a child under 13, we will delete it promptly. If you believe we have collected information from a child under 13, contact us at hello@vmerssi.com.
10. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of data and the purpose for which it was collected.
11. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
12. Marketing Communications
If you have opted in to receive marketing emails or SMS messages, you may opt out at any time by clicking “unsubscribe” in any email, replying “STOP” to any SMS, or contacting us directly. We comply with the CAN-SPAM Act and applicable telemarketing/SMS regulations (including TCPA, where applicable).
13. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. Material changes will be communicated through the Site or via email where required by law.
14. Contact Us
For questions about this Privacy Policy or to exercise your privacy rights:
